Fleet, Car Management System
FLEET is a conceptual car and fleet management system designed to serve as a one-stop solution for all vehicle-related needs. Developed through a complete UX process, the system puts user experience at the forefront—featuring a clean visual interface, smart AI integration, and seamless syncing with third-party systems.
Research
Qualitative Research – Personal Interviews
Interviewed 16 users who interact with car management systems across various sectors:
Car Rental Company
6 interviewees: COO, customer service staff, and an individual renting a car.
Car Dealership
5 interviewees: CEO, sales representatives, and support staff.
Tech Company
5 interviewees: Fleet manager, vehicle officers, and company employees who drive company cars.
Competitor Research
Based on interview feedback and market leaders, several system types were analyzed:
Customized DaaS/CRM Systems
Used by companies as fleet management solutions, but often not tailored for automotive needs.
GPS-Oriented Systems
Effective for delivery and transport services but provide minimal data on the vehicles themselves.
Fleet Management Apps
Offer strong UX and visuals but struggle with scalability beyond small fleets.
Research Conclusions
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Minimal focus on the end user (drivers).
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No in-system communication—updates rely on external tools.
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No third-party or internal system syncing (e.g. service shops, HR).
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High reliance on manual data entry.
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Most systems suffer from poor UX and outdated UI design.
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Position the company as a leader in UX-driven enterprise solutions.
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Enable full system integration with third-party and in-house tools.
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Offer a true end-to-end fleet management solution.
Business Model
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Enterprise license (per user).
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Monthly fees based on vehicle volume.
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Optional driver companion mobile app.
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Flexible pricing for custom development.
Based on research, 7 core user types were identified, including operational staff, salespeople, and end-users (drivers). Below is the main persona:
Rami Vicerman
COO at a car dealership
"Send me the car license, I'll see what can be done"
Carlos Saintez
Operation worker at a car dealership
"Can't talk, cars arriving"
James Karasanti
Vehicles officer at a tech company
"I don't have a Corolla for you!"
Sergio Torcher
Seals-man at a car dealership
"With this budget, the best I can do is 2015 model"
Devon McPherson
Stewardess at a car rental company
"Would you like to upgrade to 'full coverage'?"
Sarah Bick
Vehicles officer at a tech company
"Lets set the meeting for a day I'm at your offices"
Dominika Volkov
Renting a car for a long vacation
"I think I want a small car"
Main Persona
Carlos Saintez
Role: Operations Worker at a Car Dealership
Quote: "Can’t talk, cars arriving"
Age: 25
Tech Skill: Basic
Frustrations:
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Still struggles with processes after 18 months on the job.
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Overwhelmed by repetitive manual entry when new cars arrive.
Motivations:
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Wants to finish work efficiently and correctly.
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Hopes for promotion and long-term career growth.
Background:
Carlos is passionate about cars and motorsports. He takes pride in his Seat FR, which he modified himself. He has limited tech skills and no personal computer; most of his digital activity happens via mobile.
Job Description:
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Inputs all arriving vehicle details.
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Tracks installations and maintenance.
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Manages vehicle-related data in the current system.
Information
Action
Vehicle information
make / model / sub-model / year / license number / engine number / frame number / range-meter / color / license exp. / type / insurance / SMRP
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Adding new vehicle
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Search / Filter by any parameter
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Update vehicle information
Car Status
active / not active / in-transit / in-branch / in maintenance
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Update vehicle location
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Mark vehicle as active/not-active
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Set transort
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Search / Filter by ant status
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View Transport location (map view)
Installations and maintenance
mechanical / electrical / cosmetics / seasonal
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Add an operation to a vehicle
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Updating / changing vendor
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View vehicle's maintenance history
In system massages
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View and respond to internal massages
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View and respond to customers issues
Vehicle insurance and warranty
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Updating / changing expiration date
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Updating / changing provider
Information Architecture
Necessary
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Adding a new vehicle
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Update vehicle information
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Update vehicle location
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Mark a vehicle as active/not-active
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Update and view vehicle maintenance information
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Search and Filter options for any vehicle parameter / status
Important
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Set vehicle transport
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Change / update maintenance provider
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Update insurance provider and date
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Import information from different system
Nice To Have
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Exporting vehicles information
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Auto-reply massages for customers
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View vehicles in transport on map
User Stories
As Carlos, operation worker at a car dealership
I want to add a new vehicle to the system
So that the company data bace will be up to date.
I want to import information from other system
So that all the information will be available to me on one place.
I want to update the maintenance provider for a vehicle
So that when maintenance is due the vehicle will transfer to the right provider
I want to hear from the customers about any car issue
So that I can immediately respond and solve the problem
I want to create a list of operations on a vehicle
So that I can keep track on what is done to each vehicle and what need to be done.
User Flows
Answering customer issue
Adding a new vehicle
Adding vehicle operation
Changing / Adding provider
System Tree
As this system will be mainly use in an enterprise environment, all concepts where made taking in consideration low res desktop monitor. As such the system will be design to be responsive and adoptable.
Collapsible Table Design
Efficient data management in tight layouts.
Double Scroll
Smooth navigation through wide datasets.
Sliding Info Panels
Keep users oriented while providing layered details.
