The 'Avi Mizrachi -Elite Training' is a local hardcore gym for small and exclusive groups. Ranging from functional training, weightlifting, kick-box and classic boxing all workouts are at the elite level targeting mid to high level athletes.
Flowing the gym hardcore, no compromise and New-York style the branding builds around sharp elements, dramatic lighting and gym rugged look.
LOGO
Sub-Brand Logos
Boxing devision dedicated logo. Using the same shape and typography with a boxing adaptation
in colors and design.
Team Mizrachi - Gym Veteran logo, used in promotion and marchandise for the long time members.
COLORS
TYPOGRSPHY
PHOTOGRAPHY GUIDELINE
To best match the brand of the gym the photography will use dramatic lighting with high contrast. The photos will capitalize on the brand colors with strong yellows deep blacks and the bare metal gray. For the promotional photography shoot, the majority of the photos shoot in close frame and deep zoom to highlighting the machinery and equipment roughness aligning with the brand hard-core training.
PROMOTIONAL DESIGNS
GYM LOOK & FEEL
Completing feel of the gym, over 30 'old-school' boxing poster was recreated; matching typography, retouching of old images and re-illustrated the art. Those re-design posters was printed and cover the walls of the gym.
MERCHANDISE
BOXING - Social Ad
Promoting new course for beginners boxing on social media. Started with 'flyer like' posts, following with a weekly post promoting the week's subject of learning.
Team Mizrachi - Digital Stickers
The Team Mizrachi Sub-Brand was made for the long time members of the gym as a more fun and communicated way to speak with 'veteran members'.
