Elite Training – Gym Branding
Avi Mizrachi – Elite Training is a local, hardcore gym for small and exclusive groups. Offering functional training, weightlifting, kickboxing, and classic boxing, all workouts are performed at an elite level—targeting mid- to high-level athletes.
Inspired by the gym’s hardcore, no-compromise, New York-style attitude, the branding revolves around sharp elements, dramatic lighting, and a rugged, urban gym aesthetic.
Logo
Main logo
Sub-Brands Logos
Boxing Division Dedicated Logo.
A dedicated logo for the boxing division, using the same shape and typography with design and color adaptations tailored to boxing.
Team Mizrachi – Gym Veteran Logo.
A special logo created for Team Mizrachi, used in promotions and merchandise for long-time members of the gym.
Colors & Typography
Photography Guideline
To best match the gym's brand, the photography will use dramatic lighting with high contrast. The photos will emphasize the brand’s color palette—strong yellows, deep blacks, and bare metal gray.
For the promotional photoshoot, most images will be captured in close-up and with deep zoom, highlighting the roughness of the machinery and equipment, aligning with the gym’s hardcore training identity.
Promotional Designs
Gym Look & Feel
To complete the gym’s atmosphere, over 30 'old-school' boxing posters were recreated—featuring matched typography, retouched vintage images, and re-illustrated artwork. These redesigned posters were printed and now cover the gym walls, reinforcing the brand’s classic, hardcore feel.
Merchandise
Boxing Division – Social Graphics
Promoting new course for beginners boxing on social media. Started with 'flyer like' posts, following with a weekly post promoting the week's subject of learning.
Team Mizrachi - Digital Stickers
The Team Mizrachi sub-brand was created for the gym’s long-time members as a more engaging and approachable way to connect with its veteran community.
