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FLUX, Channel Identification

FLUX is a sci-fi channel that delivers both original and classic science fiction content to its ideal audience—self-proclaimed nerds. Inspired by all things imagined and futuristic, FLUX celebrates technology, robots, androids, space, and beyond.

The Process

The design language of this project was heavily influenced by HUDs (Heads-Up Displays), a visual style prominent in the sci-fi genre. After extensive research into how HUDs function, I began illustrating the necessary interface elements. Some components were created in 3D but were stylized to retain an illustrated look, aligning with the overall design aesthetic. Once all elements were finalized, I moved on to motion design and compositing, creating all the assets needed for the channel’s visual identity.

Full Visual Identity

Interludes

01. Space Ride

02. The Robot

03. Satellite

Motion Assets

Running Board

Night Loop

Logo Pop-Up

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