The Employer Brand
Intel employer brand was derived from the general company brand. As such it had given limitations and guides - specific fonts, colors and layouts. In addition to the branding limitation the main request was to have 'a human connection', distinguish the tech look and feel and focusing on people and the feeling of 'likeliness'.
ALL VISUALS FONTS AND IMAGERY ON THIS PAGE ARE COPY RIGTH TO INTEL COOPERATION.
For the initial designs I used images taken in the US using local (Californians) actors.
Designs for promotional print and digital posters.
For event and product design the images was combined with the intel main color to have a stronger overall brand presence.
Designs for 'Technion 100' event; flags posters and utilities
After examining the designs using the images in the local environment it appear they do not communicate with the local audience and doesn't seem to create the connection the Employer Brand was going for.
To Solve this problem we decided to go with a local photoshoot.
'Killing tow birds with one stone' this photoshoot will not only be done locally it will also feature real Intel employees and will be taken in the company workspace - making it authentic and increasing the 'real people' brand approach.
To achieve all of this my role was:
1
Create an image/photo guide-line, derived from the brand look and feel and matching the already exciting images.
3
Train the photography vendor; present and explain the photo-guide making sure all is clear and that all the right equipment will be available.
2
Scout for location that match the brand and uniq to the local site.
Selected a diverse amount of employee to represent most of the audience.
4
On shooting day; acted as the producer and art director. making sure the location actors and vendor are all in the right time at the right place and in the the right framing.
Photoshoot images and designs example
Using the same guide-lines and production approach additional photoshoot was made for multiple location and dedicated audiences:
To farther increase the 'real-people' creative an additional testimonial videos was made. Those video will show case tow employees from each region, showing a combination of their daily work, work benefits and personal life-style.
My role on the testimonial videos was split between the local needs and the global needs.
On both of the needs I worked as the brand lead; aligning the script location and employees look to fit with the Intel brand and brand spirt in addition to training and guide the different vendors from all the different regions and locations.
Local role (Israel):
Art director and producer.
Post Production (hands on); editing and motion graphic.
Global role (all other shooting location):
Post director; given all the editing color correction and motion graphic feedbacks and made sure all the different shoot looks and feel serial and on Brand.
